The Stupid Girl!

By Ganesh Subramanian

She thinks she is beautiful

But in reality she is pitiful

She thinks she is everyman’s dream

But seeing her face in midnight makes a child scream

She thinks she is intelligent

But her brain can’t be activated even by a chemical reagent

She thinks she is worldly-wise

But her superficial knowledge is like melting ice

She thinks she is a super star

But she is nothing more than a black stone of tar

She thinks her boyfriend is a Rambo

But who will tell her that she herself is a Dumbo

She thinks she is the cynosure of all eyes

But she is nothing more than a walking dead body hunted by flies

She thinks she wears the best dress in the town

But seeing her colour choice makes even the apathetic frown

She thinks she is a heavenly wonder

But her friends know that she is only a God’s blunder

When trying to think, her lips curl

But thoughts don’t come to her, after all she is a stupid girl !

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Hashtags On Facebook: Implications For You And Your Brand

With Facebook finally having forced to follow Twitter and Instagram and having had to onboard hashtags, there has to be implications. Here are 4 most important ones for you and your brand 

1. What’s Trending: What is most important for a marketer on a social media platform. It is to know what’s making the most noise and is being followed frantically. Twitter and Google+ are two platforms which clearly show what’s trending because these are easily captured via Hashtags. With FB now bringing Hash, it would soon make people know what’s trending on FB which is nowhere in sight currently. Imagine with the number of folks on FB how crucial this will be for brands and for common folks.

2. Increase in Exposure: Till now what you posted on facebook was limited to the number of fans you had and constantly added. Now everything that you post on the platform with a relevant and appropriate hashtag is visible to everyone who is looking for something close to that. Imagine you are a photographer and with each photo with a relevant hashtag you will be connected to folks who would be looking for services in the domain you cater to. With the kind of numbers and engagement that Facebook see’s you are in with a business once you work with good relevance.

3. Customizing your Hashtags: So you thought this will increase spam, not really. Facebook will allow you to filter and search for hashtagged comments within your social circle as well. So if you want to know what your network is saying about a get-together that you have planned, you can just filter it down to your network, thus avoiding spam that is unwanted information. Extrapolate this and imagine the same for a brand, how relevant isn’t it?

4. Massive Advertising Reach: The reach of advertising will increase massively through hashes. Imagine Tata Nano launching a new car with some feature that is worth talking. They push the ad on Facebook with a #Nanonew. Now anyone who comments on the video and uses the hash becomes a part of the thread irrespective of him/her commenting on the video post. The best part is Tata can take stock of everything that has been happening on it. Works great, isn’t it?

We all know Hash tags have been very successful for both Twitter and Instagram. It enables users from all over the globe to come over and discuss on things they want to, breaks global divide completely. By bringing Hash on Facebook, it has increased competition, especially for Twitter which had launched its advertising space very recently. How will it impact both the platform we will know in a while, for now though the brands stand to gain a lot from all the efforts.

Related articles

• Here’s Why Facebook Wants to Edge In on Twitter’s Hashtags (allthingsd.com)
• Facebook Adopts Twitter’s Golden Child: The Hashtag (fool.com)
• What #Hashtags on Facebook Mean for Twitter (dijytal.wordpress.com)