Category Archives: Branding

Android Phone Now On Narendra Modi’s Name, Here’s More

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So if you thought Narendra Modi’s fan are restricted to only buying his memorabilia in Gujarat, you were wrong. A set of android phone manufacturers in China are bringing out a phone in his name, and the gadget as far as specs looks comparable and compatible with the best.

If you thought the list of phones coming your way is getting lesser think again. This election season politicians will also bombard you with gadgets in their name. Who takes the headstart, our digital and gadget-guru, the man with the most twitter and other social media followers, Narendra Modi, popularly known by his followers as NaMo.

If this website and the founders of this company are to be believed the gadget with seriously ultra-specs (only available on high-end phones) will be out around the end of August. The phone rightly named Smart NaMo has been given the name because “Namo stands for Narendra Modi and Next Generation Android Mobile Odyssey” according to the website.

According to the brief product specs available on the website, the 5-inch smartphone will be powered by a MediaTek MT6589 SoC that includes a 1.5GHz quad-core processor and include Gorilla Glass 2 protection and a 13 megapixel camera.

The phone, according to the website, will be available in four variants with 1GB or 2GB RAM and 16GB or 32GB of internal memory. The company is also planning to launch the phone with a Narendra Modi ‘signature edition’.

The idea, according to one of the founders, Ammeet Desai (in an interview to Wall Street Journal), a Gujarati businessman who has a mobile business in China, came from China where several products like MP3 players and smartphones are sold with branding of the leaders.

A Wall Street Journal report claims that Smart NaMo phone will cost Rs 16,000 at launch and have videos as well as apps related to Modi.

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Hashtags On Facebook: Implications For You And Your Brand

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With Facebook finally having forced to follow Twitter and Instagram and having had to onboard hashtags, there has to be implications. Here are 4 most important ones for you and your brand 

1. What’s Trending: What is most important for a marketer on a social media platform. It is to know what’s making the most noise and is being followed frantically. Twitter and Google+ are two platforms which clearly show what’s trending because these are easily captured via Hashtags. With FB now bringing Hash, it would soon make people know what’s trending on FB which is nowhere in sight currently. Imagine with the number of folks on FB how crucial this will be for brands and for common folks.

2. Increase in Exposure: Till now what you posted on facebook was limited to the number of fans you had and constantly added. Now everything that you post on the platform with a relevant and appropriate hashtag is visible to everyone who is looking for something close to that. Imagine you are a photographer and with each photo with a relevant hashtag you will be connected to folks who would be looking for services in the domain you cater to. With the kind of numbers and engagement that Facebook see’s you are in with a business once you work with good relevance.

3. Customizing your Hashtags: So you thought this will increase spam, not really. Facebook will allow you to filter and search for hashtagged comments within your social circle as well. So if you want to know what your network is saying about a get-together that you have planned, you can just filter it down to your network, thus avoiding spam that is unwanted information. Extrapolate this and imagine the same for a brand, how relevant isn’t it?

4. Massive Advertising Reach: The reach of advertising will increase massively through hashes. Imagine Tata Nano launching a new car with some feature that is worth talking. They push the ad on Facebook with a #Nanonew. Now anyone who comments on the video and uses the hash becomes a part of the thread irrespective of him/her commenting on the video post. The best part is Tata can take stock of everything that has been happening on it. Works great, isn’t it?

We all know Hash tags have been very successful for both Twitter and Instagram. It enables users from all over the globe to come over and discuss on things they want to, breaks global divide completely. By bringing Hash on Facebook, it has increased competition, especially for Twitter which had launched its advertising space very recently. How will it impact both the platform we will know in a while, for now though the brands stand to gain a lot from all the efforts.

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Are Women More Brand Loyal Than Men?

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By Parul Gupta

It is always said that, “women are more loyal than men”. This is not universally accepted in the personal lives but trusted by the companies. As stated by Nadia Chauhan, CMO, Parle Agro, “Women customers are more loyal than men customers. For woman, a brand is a commitment and she hates to break the commitment while man flirts with the brand”.

The reason that explains the difference in the behavior of men and women towards any brand lies in their different attitude, feelings and emotional patterns. Woman makes relationship with a brand in the same way as she does with the other human beings. She values the relationship and hates to break off with her brand as there is an uncertainty associated with a new relationship with a new brand. Whereas, man loves to try a new brand and likes to fickle around.

Gaining customer loyalty is a Herculean task for any company. Hence, the aim of all promotional activities of companies is summed up to one little word called Brand Loyalty. Brands quite often associate Brand Loyalty with female buyers and run exclusive campaigns and programs to maintain it. The recent success of the P&G’s campaign ‘Thank you, Mom’ solely focused on females, is the best example of the loyalty concept.

Maintaining a Brand Loyalty in today’s economy is extremely challenging for any business. Loyalty now is more like a two-way relationship- businesses can also demonstrate their loyalty to customers by listening to their needs and concerns, actively engaging and responding to client issues, and using that information to anticipate market trends. In this way, the new version of customer loyalty is more of a mutually beneficial relationship, rather than a one-way flow of products and information.

Women have been found to be more loyal to brands than men in a recent survey carried out in the UK by The Logic Group and Ipsos MORI. In the survey of more than 2,000 consumers, 67pc of women said they are members of at least one loyalty scheme, compared with 57pc of men. “When it comes to brand loyalty men and women clearly have very different drivers and motivations,” said Anamaria Chiuzan, customer insight and loyalty specialist for The Logic Group. “The challenge for brands is to capture these differences in their loyalty messages and programmes, ensuring that they offer the right deals and messages at an individuallevel.

Loyalty is about the customer experience underpinning engagement with a brand. A series of factors determine how that experience should be defined: age, sex, lifestyle etc. Loyalty succeeds when the brand messages are tailored to build an experience that resonates with different customer types. Hence, the businesses should be more focused on conveying the right message to their customers in order to build Brand Loyalty.

The author is a Management Professional. She has also been working as a freelance writer. Her articles get published in newspapers, magazines and websites. She writes on various technical & non-technical topics such as education, career and self motivation.

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