Tag Archives: Publishing

A Perspective on the Indian Publishing Industry

By Tahira

books

Books have always been regarded as an important source for the development and promotion of human values. They not only record new ideas but also impart values and work towards the overall development of the individual.

Counted among the top ten industries in the world, the publishing industry of India has an estimated market value of INR 10000 crores; and India ranks third in the English Language publishing right after UK and USA.

Though with the advent of the Internet and most importantly the Digital Media becoming stronger than ever before, the traditional publishing industry has undergone several changes. However, the printed book is still sought after by many Indians. The ever-increasing book clubs, book stores in swanky shopping malls and new generation Indian writers becoming a hit – makes the publishing industry still ongoing.

Moreover, the industry saw a boom with more and more international names foraying into the Indian market. From school books to Higher Education – medical publishers and so on – the Indian publishing industry has undergone several changes – more so with the integration of New Media/ Digital Media.

Despite threats from other forms of digital media and the international publishing industry bearing the heat – the Indian segment of the same seem to be enjoying a new height. According to experts, the millennium old Indian mindset (in most cases) event-based promotion of the reading culture and a sudden spurt in the national and regional level literary festivals (Jaipur Literature Festival, Kolkata Literary Festival and others) have bolstered the growth of the industry. It continues to draw a new segment of readers. This was evident form the footfall recorded at the 2013 World Book Fair (New Delhi); the World Book Fair also transacted several international deals.

A recent study by the Frankfurt Book Fair, revealed that the Indian publishing industry is already registering an annual growth of 15% which is estimated at nearly $2 billion.

With a proliferation of international publishing houses, the publishing industry is in a good shape in India. The country today has some of the best international players in the market with some Indian publishing houses reaching international standards in production and design quality.

books 1Since the 1950s, book publishing in India has undergone a metamorphosis. Today, with the amalgamation of digital media (social networking/ Facebook pages/blogs of publishing houses) the Indian publishing industry is experiencing a new high. Interestingly, India presents an interesting scenario where the old (traditional printed books) and the new (e-books) co-exist.

Though e-books are more lucrative, but going by the market trends, it can be said that the Indian publishing industry is here to stay in the coming future.

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Dilli ki Hawa – 5

Was it a fling or love? Sampurna Majumder wonders in the fifth part of Dilli ki Hawa! 

beer-books

It was the summer of 2011. I was working as an editor with an American publishing giant. Day in and day out I got used to the somewhat mundane routine of reading manuscripts and competing titles, coordinating with authors and production editors to bring out book which students would read or probably not.

Attending book launch programs became a regular part of my job description. These events came as an icing on the cake because I got to visit places like India International Centre, India Habitat Centre and others. Not to mention the drinks and dinner that came as a booty.

It was one of those events where I happened to meet T. On our first meet we ended up discussing about the publishing industry in general and obviously our experiences. I was into editorial while he was into marketing. Our chit-chat over dinner gradually ended up in a discourse. I learnt that he was from Shillong but currently his family resided in Calcutta and like me even he has been living in Delhi for around 8 years.

Bengalis in Delhi, single professionals from the same field – there was an instant connection.

After the event came to an end, everyone parted ways. T offered to drop me home. I readily agreed.

A month later I received a message on my phone. It was from T. From where did he manage my number? I wondered. Nonetheless I replied to it in positive. He had some stupid inquiry about other publishing houses. I answered patiently and kept the phone.

For some strange reason I felt that T would call again. And lo behold! He did!

We became good friends. If friendship implies sharing similar tastes and likings and enjoying each other’s company, yes we were friends. Our passion for travelling, photography and of course movies bound us together.

Short and sturdy, T had sharp eyes that remained red most of the time. He spoke flawless English. Wondered where did he learn. Being  a travel freak, T had already covered the lengths and breadths of the country and even abroad and had tried his hand at all kinds of adventure sports – from scuba diving in the Andamans to bungee jumping at Uttarakhand; from braving through the trekking trails of Roopkund (Garhwals) to paragliding in the Himachal; from travelling across the Maramara Sea (Istanbul) to hopping around the coffee shops at Amsterdam to catching a glimpse of Mount Titlis (Switzerland) – it was a pleasure interacting with the wanderlust.

Beer-Mugs

One fine day, he offered to meet and yes of course without any office work to which I complied and it was his brilliant idea to get a can of beer each. Conversations began to pour in and so did the beer. Though I tried protesting, it dint help much. (Rather I wont deny sipping into beer was actually fun since I had after a long long time).

It hardly took us much time to figure out that apart from travel and movies, we shared another passion – music. Rock to be more particular. Therefore Jimi Hendrix, Jim Morrison, Elvis Preseley had to make space within our conversation. Soon my tension over the beer mugs eased and I let myself lose over the evening and obviously amidst laughter.

I was experiencing a new high, and new found freedom all of a sudden on being treated by a man who was almost a stranger. A strange bond began to unite us in an unfamiliar way. A brief stint of loneliness was placated by a momentary spell of love or attraction – or was it my figment of imagination?

“It’s getting late. I have to go.” I said eagerly.

“Wait! I will get you a Cab.” T said. But I could see the grin on his face and it seemed he deliberately took time in getting a cab. I felt like kicking him then and there.

Giddiness engulfed me as I boarded the cab and could not help cursing T for the mess. But T disappeared within a few seconds.

As the cab left I was transported into a trance.

Nonetheless even in that trance I could feel a sense of happiness.