Our anonymous Marketing expert talks why the 5th P has many definitions and almost every professional presents a variation to suit his/her convenience.
To a lot of people, the 5th ‘P’ of Marketing has been determined by the business, in which they are in, try asking a person in Logistics or Supply Chain management and they would call attention to packaging.
To an advertising agency or a brand consultant, the 5th ‘P’ would remind you of positioning, for a person inclined towards human resources and insights, the 5th‘P’ would be people. Emerging trends in communications place the 5th ‘P’ to be participation.
Today from productivity to perception to passion, if you ask 5 people what the 5th ‘P’ is, there are 7 different definitions relating to this subject. According to me, the 5th ‘P’ is determined by the business you are in and the 5th ‘P’ is more likely to reflect your profession more than anything else, if by chance, your version of the 5th ‘P’ does not reflect you profession, chances are your profession relates to the second oldest profession.
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